Use This Strategy To Build Beautiful User Experiences

Anup MarwadiProduct, UI/UXLeave a Comment

Hey All, For the first time ever, we are disclosing this simple strategy that has helped us craft beautiful user-experiences for all the products we build. This strategy has helped us convert customers faster, it has helped us win quite a few accolades when it comes to user-experience design. This strategy is simply called “The Dynamic Duo Strategy”. The premise … Read More

Be Quick Or Be Dead – The Importance Of Agile

Anup MarwadiUncategorizedLeave a Comment

“Be Quick Or Be Dead” – No, I’m not talking about one of my favorite Iron Maiden song here. I’m talking about building Technology Products. The playbook for building technology products has changed completely. Agility is the name of the game. Whether you’re a startup working out of a garage or you’re an established enterprise with 100s of employees and … Read More

SaaS Strategies – Build Dashboards

Anup MarwadiUncategorizedLeave a Comment

I was recently working with a Startup that has a very promising upcoming product. In reviewing their product strategies, I realized a glaring omission in the overall strategy. I did not see any reporting metrics, KPI dashboards, charts/graphs, tiles or anything of that nature. It really bothered me. When was the last time you saw a SaaS Product without any … Read More

Shape Up – A New Book by the folks at Basecamp

Anup MarwadiUncategorizedLeave a Comment

The folks at Basecamp have done it again! Super excited to read their book Shape Up – https://basecamp.com/shapeup I’ve been a fan of Basecamp (or 37 Signals) for quite a while. When I first started HyperTrends, it was very common for me to read through the Basecamp Signal to Noise blog to understand how to build high-quality software. Over time, … Read More